Customer experience architecture
Every click should move the customer closer to confidence.
We design the journey around reducing uncertainty and friction, from first discovery through post-purchase communication.
01Discover
02Explore
03Evaluate
04Purchase
05Return
Home -> proposition, categories, products, promotions and trust.
Category -> context, filters, sorting, grid and discovery.
Product -> images, information, price, availability, variants, CTA and delivery.
Cart and checkout -> products, quantities, delivery, discounts, customer information, payment and confirmation.
Post-purchase -> order status, communication and retention opportunity.